All small business owners want more customers.
You will pitch a 3 article package to get a business owner featured on TodayShow, BuzzFeed, and TED.
Let's say you are pitching this to a family attorney. Imagine how valuable it would be to them to be able to say:
"WOW! I was interviewed for an article on The Today Show about how to prepare kids for a divorce."
...and, "This is HILARIOUS! A meme I posted on Facebook last week got picked up in an article on BuzzFeed and is going viral this morning!"
...and, "I am honored to say that I was quoted in an article about changes in family law on the prestigious site, TED. I'm right there next to Bono, Warren Buffett, and Bill Gates!"
To their prospects, it instantly puts them on the same level as celebrities, icons, and leaders that appear on TV and stages around the world.
I've helped my client leverage their articles by...
- Sharing it with their social media followers
- Emailing it to their list
- Posting it in the media section on their website
- Adding it as a "As Seen On" graphic to their website, social profiles and marketing materials
And I help them tie in an offer to it.
So, with the family attorney example above, we'd add in something like, "...so to celebrate this, I'm offering free phone consultations next week. Share this post with anyone you know may be considering a divorce or is having custody issues."
So this is pitched to them as not just a huge branding opportunity, but also a marketing campaign.
They'll be able to see that they can make a ROI from this investment...and be much more ready to pay you to help them with it.